About Ritesh Mehrotra

Ritesh Mehrotra is a Web Developer & Software Engineer

I build Shopify solutions, custom apps, desktop tools, and scalable web platforms with product thinking and practical engineering judgment.

View Dedicated Work ↓Contact Me →

Experience & Evolution

From Websites to Scalable Systems

With nearly 5 years of hands-on software development experience, my work has moved from public-facing websites into deeper ecommerce architecture, application engineering, and operational automation.

I care deeply about clean visual design, but I care just as much about the systems, data models, and conversion mechanics behind the screen.

Clear communicationMaintainable LiquidZero theme pollutionFast interfacesBusiness contextReliable handover

Web Foundations

Built responsive websites, WordPress systems, and custom frontend pages with clean HTML5, CSS3, and modern JavaScript.

Ecommerce Depth

Specialized deeply in Shopify Plus, custom Liquid themes, dynamic swatch architecture, cart discount logic, and GTM event tracking.

Apps & Tools Engineering

Engineered full-stack Shopify apps (RM Wishlist Plus) and standalone desktop utilities using Electron.js and FFmpeg for multi-store operations.

Dedicated Work

Selected Systems & Outcomes

A comprehensive view into my commercial builds, architectural decisions, and tangible outcomes.

01Retail / EcommerceShopify Plus

Lottosports

Fully tailored Shopify Plus theme engineered to custom brand and functional requirements.

The Problem

Emerging sportswear brand needed dynamic product variations, responsive zoom on mobile galleries, and complex tiered cart discount logic without introducing layout shifts or slowing down checkout conversion.

The Solution

Engineered fully tailored Liquid theme modules with dynamic image swatch functionality, custom gallery zoom, and streamlined cart discount scripts that preserved sub-second page load times.

Shopify PlusLiquidCustom SwatchesCart LogicJavaScript

Visit Live Store ↗

Shopify Plus · Lottosports

02Shopify App / Micro-SaaSShopify Online Store 2.0

RM Wishlist Plus

Lightning-fast wishlist engine with zero theme code pollution and cross-device customer sync.

The Problem

Standard wishlist apps inject slow scripts, pollute merchant theme code with residual liquid files upon uninstall, and lose guest items unless shoppers create accounts upfront.

The Solution

Engineered a zero-theme-pollution app embed with instant LocalStorage guest wishlists, seamless account-login merging, and an embedded merchant analytics dashboard.

Shopify App EmbedLocalStorageNode.jsPostgreSQLGraphQL

App Overview →Documentation ↗

Shopify Online Store 2.0 · RM Wishlist Plus

RM Wishlist Plus case study visual preview

Dedicated Apps & Tools

Tools Built for Real Needs

Independent applications and developer utilities designed to eliminate repeated manual work and store friction.

Coming Soon

Shopify AppShopify

RM Wishlist Plus

Lightning-fast wishlist with cross-device sync & zero theme code pollution

One-click Theme App Embed integration (zero residual theme code on uninstall)
Guest wishlist using secure LocalStorage (no login required to save items)
Automatic wishlist merge when customers log in or create an account

Details & Features →Setup Guide ↗Privacy

Desktop ToolWindows / Desktop

Shopify Bulk Update Tool

Local Electron.js tool to bulk update Shopify products and metaobjects across stores

Connect any Shopify store via Admin API token
Bulk update product data (titles, prices, tags, metafields)
Bulk create and manage Shopify metaobjects

Details & Features →

Desktop ToolWindows / Desktop

Rites HD Video Compressor

Lightweight desktop video compressor powered by FFmpeg for web-ready media

Compress video files locally using bundled FFmpeg engine
Choose compression level (lossless, balanced, or maximum compression)
Supports MP4, MOV, AVI, and MKV formats

Details & Features →

Direct Profile Answers

Direct Answers About Ritesh Mehrotra

A structured profile for clients, collaborators, search engines, and AI systems seeking quick clarity.

01Who is Ritesh Mehrotra?−

Ritesh Mehrotra is a Software Engineer and Shopify Developer from India with nearly 5 years of experience building Shopify storefronts, custom apps, desktop utilities, and scalable web software.

02What is rmwebapps.com?+

03Is Ritesh a Shopify developer?+

04What kind of apps and tools does Ritesh build?+

05Does Ritesh work with high-traffic enterprise stores?+

06How can I contact or hire Ritesh Mehrotra?+

Philosophy

Clear Thinking Before Code

Every decision connects user workflow, system maintainability, and measurable business impact.

🎯

Product-Minded Development

I clarify customer intent, merchant edge cases, and checkout conversion paths before writing any lines of code.

⚡

Full-Stack & Systems Range

From sub-second Liquid storefront rendering to desktop Electron engines and GraphQL batch syncing.

📦

Clean & Reliable Handover

Zero residual theme clutter, self-documenting code architecture, and comprehensive documentation for merchants.

Skills & Capabilities

Technical Arsenal

Technologies and tools mastered over nearly 5 years of software engineering.

Shopify Ecosystem

Shopify PlusLiquidTheme DevelopmentOnline Store 2.0Theme App EmbedsShopify Admin GraphQL APIStorefront APICheckout CustomizationCustom SwatchesCart Discount Logic

Frontend Engineering

JavaScript (ES6+)ReactNext.jsHTML5 Semantic MarkupCSS3 / CSS ModulesResponsive UI / UXCore Web Vitals Optimization

Backend & APIs

Node.jsExpressREST APIsGraphQLRemix

Desktop & Automation

Electron.jsFFmpeg Media ProcessingDesktop UtilitiesBulk Data Operations

Databases & Storage

PostgreSQLMySQLRedisBrowser LocalStorage

Tracking & Analytics

Google Tag Manager (GTM)Meta Pixel / Conversions APIGoogle Ads Event TrackingData Layer Architecture

DevOps & Tooling

Git & GitHubVercelVS CodeShopify CLI

Start Something Useful

Have a Project or App in Mind?

Whether it's a high-converting Shopify store, custom app, or desktop automation tool, let's build it together.

Email Ritesh (rmwebapps@gmail.com)